Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-Products with unique characteristics that cause buyers to prize those particular brands are called _____.

A) marketing mix
B) specialty products
C) product
D) services
E) convenience products
F) impulse goods
G) installations
H) wholesalers
I) business-to-business (B2B)
J) supplies
K) emergency goods
L) shopping products
M) component parts and materials
N) staples
O) product mix
P) product line
Q) line extension
R) total quality management
S) product lifecycle
T) benchmarking