More Than 90 Percent of Cereal Is Consumed at Breakfast

Multiple Choice

More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg's Cracklin' Oat Bran say that it tastes like oatmeal cookies and makes "a great snack anytime." Kellogg's is implementing a strategy of _____ with this product.

A) market penetration
B) market development
C) product development
D) product diversification