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    Exam 12: Developing and Managing Products
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    Individuals Who Purchase New Products Almost as Soon as These
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Individuals Who Purchase New Products Almost as Soon as These

Question 49

Question 49

Multiple Choice

Individuals who purchase new products almost as soon as these products reach the market are called _____.


A) late adopters
B) laggards
C) consumer innovators
D) hesitant buyers

Correct Answer:

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