The Gillette Company Has a Long History of Developing Shaving-Related

Multiple Choice

The Gillette Company has a long history of developing shaving-related products for men and women.In addition,it continuously produces products that feature improvements to existing technologies,including three-bladed disposable razors and ergonomically superior handle designs. ​
​To maintain its success in new product development,Gillette regularly organizes several small focus groups comprising people who shave in order to gain insights into what these individuals look for in a razor/blades/shaving system.At which step of the new-product development process is Gillette when it conducts these focus groups?

A) ​idea generation step
B) ​commercialization step
C) ​development step
D) ​business analysis step
E) ​screening step