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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 12: Developing and Managing Products
  5. Question
    The _____ Strategy Seeks to Increase Sales of Existing Products
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The _____ Strategy Seeks to Increase Sales of Existing Products

Question 16

Question 16

Multiple Choice

The _____ strategy seeks to increase sales of existing products in existing markets.


A) product development
B) market innovation
C) product diversification
D) market penetration

Correct Answer:

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