Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ is the strategy of attaching a popular brand name to a new product in an unrelated product category.

A) trade dress
B) brand preference
C) brand insistence
D) generic product
E) family brand
F) brand equity
G) product diversification
H) trademark
I) brand extension
J) consumer innovator
K) brand name
L) private brand
M) brand manager
N) universal product code (UPC)
O) cannibalization
P) product liability
Q) captive brand
R) brand mark
S) line extension
T) label