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Frito Lay Is Owned by Pepsi and Has a Variety

Question 203

Multiple Choice

Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos,Cheetos,Lays,and Ruffles.​ These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations,to dollar stores,grocery stores,drug stores and super centers.Which level of distribution intensity does Frito Lay utilize?


A) ​intensive
B) ​exclusive
C) ​selective
D) ​cooperative

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