A Franchise Is a Type of Contractual Marketing System in Which

Multiple Choice

A franchise is a type of contractual marketing system in which:

A) a wholesaler develops a line of private brands to be stocked by the retailers.
B) a wholesaler or dealer agrees to meet the operating requirements of a manufacturer.
C) a group of retailers establish a shared wholesaling operation to help them compete with chains.
D) a dominant channel member exercises its power to achieve channel coordination.