Multiple Choice
Match each item with the correct statement below.
-The term _____ refers to the process of coordinating the flow of information,goods,and services among members of the marketing channel.
A) distribution channel
B) forward integration
C) logistics
D) dual distribution
E) direct selling
F) intensive distribution
G) selective distribution
H) exclusive distribution
I) tying agreement
J) backward integration
K) administered marketing system
L) corporate marketing system
M) contractual marketing system
N) private carriers
O) materials handling system
P) franchise
Q) common carriers
R) upstream management
S) suboptimization
T) downstream management
Correct Answer:

Verified
Correct Answer:
Verified
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