Multiple Choice
Match each item with the correct statement below.
-A contractual arrangement in which a wholesaler or retailer agrees to meet the operating requirements of a manufacturer is called a(n) _____.
A) distribution channel
B) forward integration
C) logistics
D) dual distribution
E) direct selling
F) intensive distribution
G) selective distribution
H) exclusive distribution
I) tying agreement
J) backward integration
K) administered marketing system
L) corporate marketing system
M) contractual marketing system
N) private carriers
O) materials handling system
P) franchise
Q) common carriers
R) upstream management
S) suboptimization
T) downstream management
Correct Answer:

Verified
Correct Answer:
Verified
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