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    Contemporary Marketing Study Set 2
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    Exam 18: Pricing Concepts
  5. Question
    Purely Cost-Oriented Approaches to Pricing Violate the Marketing Concept,so Modifications
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Purely Cost-Oriented Approaches to Pricing Violate the Marketing Concept,so Modifications

Question 195

Question 195

True/False

Purely cost-oriented approaches to pricing violate the marketing concept,so modifications that add demand analysis to the pricing decision are required.

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