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  3. Study Set
    Contemporary Marketing Study Set 2
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    Exam 18: Pricing Concepts
  5. Question
    Firms That Use a Volume Objective to Guide Their Pricing
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Firms That Use a Volume Objective to Guide Their Pricing

Question 171

Question 171

True/False

Firms that use a volume objective to guide their pricing strategy believe that increased sales are less important in the long-run competitive picture than immediate high profits.

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