​You Are the Head of Pricing Strategy for Your Firm

Multiple Choice

​You are the head of pricing strategy for your firm.You are very excited about a new point-of-sale system that has just been installed in all your firm's retail outlets.The system is a state-of-the-art real-time information system that captures the details of every sale made in your retail outlets.You have up-to-the-minute data-on-demand elements for your entire product line. ​
Required:
In using your new data-on-demand elements to make pricing decisions,how would you handle the limitations of this approach?

A) ​Post charts of predicted future buying trends in the sales department as motivational incentives.
B) ​Tell decision-making executives that you cannot produce an accurate estimation of current trends.
C) ​Be prepared for unpredictable changes in demand because actual purchase data do not allow estimation of future trends.
D) ​Change the way that the firm's accounts receivable employees record information.
E) ​Change the way that the firm's accounts payable employees record information.