Multiple Choice
Which of the following exemplifies a yield management pricing strategy?
A) Lowering cab rental rates on weekends compared to weekdays
B) Introducing a pack of oatmeal breakfast cereals at a price of $3 which actually cost $5
C) Charging an exorbitant price for a designer outfit to signal quality and exclusiveness
D) Selling a brand of soap at 20 percent discount for a limited time period during its introductory stage
Correct Answer:
Verified
Correct Answer:
Verified
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