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You Own an Enchanting Victorian Bed-And-Breakfast Facility in Ashland,Oregon,home of the Annual

Question 64

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You own an enchanting Victorian bed-and-breakfast facility in Ashland,Oregon,home of the annual Oregon Shakespeare Festival.The symbol for your in-season rates is ,when the Bard's plays are being enacted on the stages.In season,you have a two-night minimum-stay requirement.When the festival season has ended,however,you have trouble filling your rooms. ​
​Using the tool of yield management,what action will you take to maximize profits?


A) ​close down your facility during the off season to minimize expenses
B) connect with other hotel/motel owners and set a minimum rental limit​
C) ​lower your rates to $$ and remove the minimum-stay requirement
D) ​keep your rates and minimum stay the same and increase advertising
E) ​consider the off season as vacation time to renew your energy

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