​You've Attempted to Maximize Profits on Sales of Your Bakery's

Multiple Choice

​You've attempted to maximize profits on sales of your bakery's gluten-free bread by taking a number of steps: for example,by responding quickly to competitors' discounts,setting target return objectives,and marketing the product as a necessity for people who are allergic to wheat.Unfortunately,profits still haven't reached your goals.You hope to explain the disappointing results to your partners in a way that won't reflect poorly on your marketing judgment.Which of the following explanations do you choose?

A) ​The cost structure of the business is unclear.
B) ​The demand curve for the product is unclear.
C) ​The market for gluten-free bread -- people with wheat allergies -- is much smaller than you projected.
D) ​Your advertising budget is inadequate.
E) ​The price of your brand is too high.