You Are Head of Sales and Marketing for Your Cowboy

Multiple Choice

You are head of sales and marketing for your cowboy boots manufacturing firm.It has been a chaotic product year,with a great deal of input from many stakeholders: consumer advocacy groups,employees,competitors,and shareholders.You are meeting with the CEO to establish pricing objectives for the upcoming product year. ​
​Required:
Which of the following factors will you consider as you establish your firm's pricing objectives?

A) ​consumer advocacy groups' concerns
B) ​sales reps' compensation packages
C) ​competitors' complaints
D) ​the firm's survival
E) ​dissident shareholders' complaints