A Step Out Is a Pricing Practice in Which a Firm

Multiple Choice

A step out is a pricing practice in which a firm:

A) maintains a high price for a product throughout its life cycle.
B) offers an extremely low price on a single product purchase to reach the mass market quickly and capture a large market share.
C) markets a product at a low price compared to competitive offerings to secure market acceptance.
D) raises the price of a product and then waits to see if others follow suit.