Sherwin Williams Develops Strong Relationships with Contractors and Facility Managers

Multiple Choice

Sherwin Williams develops strong relationships with contractors and facility managers to develop loyalty and encourage them to purchase a majority of their paint and supplies from the store.Sherwin Williams provides incentives to contractors and bases prices according to the volume of paint a contractor purchases within a given quarter.Sherwin Williams includes the cumulative volume purchased on each invoice so each contractor can track their purchases and estimate the amount of rebate or refund they could earn at the end of each quarter.Sherwin Williams is utilizing a(n) : ​

A) ​cumulative quantity discounts
B) ​trade discount
C) ​promotional allowance
D) ​cash discount