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A Promotional Allowance Is an Incentive Offered by Manufacturers to Retailers

Question 29

Multiple Choice

A promotional allowance is an incentive offered by manufacturers to retailers to:


A) reward a retailer for not advertising a product below a certain price.
B) provide one-time reductions in the list price of products for purchasers of large quantities.
C) refund the shipping costs paid by the retailer for home-delivery of products.
D) return a certain amount spent by the retailers on advertising and providing sales support.

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