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​You Just Opened a Retail Pet Supply Store,and Have Decided

Question 95

Multiple Choice

​You just opened a retail pet supply store,and have decided to use a penetration pricing strategy.A potential investor,however,is dismayed by your decision.To win her over,which of the following points should you make?


A) ​Demand for pet supplies is highly elastic.
B) ​Demand for pet supplies is highly inelastic.
C) ​A new store needs to focus on attracting shoppers.
D) ​Market-minus pricing would be inappropriate in the pet supply market.
E) ​The new store's introductory prices can be changed later in its life cycle.

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