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    operations management
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    Exam 13: Aggregate Planning
  5. Question
    A Demand-Based Option in Which the Marketing Tries to Shift
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A Demand-Based Option in Which the Marketing Tries to Shift

Question 6

Question 6

Multiple Choice

A demand-based option in which the marketing tries to shift demand patterns to minimize demand fluctuations is called


A) hyperactive
B) inactive
C) proactive
D) reactive
E) retroactive

Correct Answer:

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