Despite New Technologies Like Personal MP3 Players and Music Online

Multiple Choice

Despite new technologies like personal MP3 players and music online, traditional radio continues to see billions of dollars in advertising money because ______.

A) advertisers are accustomed to using radio and are slow to change
B) advertisers like the music played on a particular radio station
C) over 90 percent of American teenagers and adults listen to the radio in a given week
D) advertisers are required by law to place a percentage of their ads on the radio waves
E) None of the above options is correct.