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    Experiencing MIS Study Set 7
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    Exam 24: Database Marketing
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    ________ Is a Way of Analysing and Ranking Customers According
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________ Is a Way of Analysing and Ranking Customers According

Question 9

Question 9

Multiple Choice

________ is a way of analysing and ranking customers according to their purchasing patterns.


A) Composite forecast
B) Delphi technique
C) RFM analysis
D) Regression analysis

Correct Answer:

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