menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Computing
  3. Study Set
    Experiencing MIS Study Set 7
  4. Exam
    Exam 24: Database Marketing
  5. Question
    In Market-Basket Terminology,the Ratio of Confidence to the Base Probability
Solved

In Market-Basket Terminology,the Ratio of Confidence to the Base Probability

Question 15

Question 15

Multiple Choice

In market-basket terminology,the ratio of confidence to the base probability of buying an item is called ________.


A) confidence
B) support
C) lift
D) cohesion

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q9: The RFM score is obtained by ranking

Q9: Decision tree analysis is a data mining

Q14: Cheryl Inc. ,a leading cosmetics manufacturer,wants to

Q14: The ratio of confidence to the base

Q15: What is database marketing?

Q17: _ shows how much the base probability

Q19: Which of the following is a data

Q20: Which of the following techniques uses a

Q22: Market-basket analysis is used to explore cross-selling

Q38: Groups created by decision tree algorithms are

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines