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    Marketing Real People Real Choices Study Set 2
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    Exam 8: Creating and Managing Products
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    At a Trade Show,a Police Officer Discovered a Flashlight Made
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At a Trade Show,a Police Officer Discovered a Flashlight Made

Question 3

Question 3

Multiple Choice

At a trade show,a police officer discovered a flashlight made by KAS Systems that could be used to check alcohol levels without anyone knowing what he was doing.Prior to the show,the KAS system was a/n ________ for the police officer.


A) convenience product
B) homogeneous product
C) unsought product
D) specialty product
E) shopping product

Correct Answer:

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