Procter & Gamble Introduced Its Ready-To-Spread Frosting in a Small

Multiple Choice

Procter & Gamble introduced its ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting.This illustrates ________.

A) why many companies engage in test marketing
B) how idea screening can make a product a commercial success
C) why prototypes are so important
D) the variety of sources for idea generation
E) one of the problems associated with test marketing