Procter & Gamble Introduced Its Ready-To-Spread Frosting in a Small

Multiple Choice

Procter & Gamble introduced its ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting across the whole country.General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

A) concept testing
B) business analysis
C) commercialisation
D) idea generation
E) product concept development