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    Marketing Real People
  4. Exam
    Exam 8: Product I: Innovation and New Product Development
  5. Question
    ________ Is the Degree to Which Consumers Find a New
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________ Is the Degree to Which Consumers Find a New

Question 63

Question 63

Multiple Choice

________ is the degree to which consumers find a new product or its use difficult to understand.


A) Compatibility
B) Complexity
C) Relative advantage
D) Comparability
E) Tangibility

Correct Answer:

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