Multiple Choice
Arnott's makes a range of biscuits,from Tim Tams through to Milk Arrowroot.All of its products are sold using the Arnott's brand name.This company uses a/n ________ strategy.
A) compound branding
B) family brand
C) aggregated branding
D) store brand
E) generic brand
Correct Answer:
Verified
Correct Answer:
Verified
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