Canadian Supermarket Chain Loblaw Developed President's Choice Brand Products to Sell

Multiple Choice

Canadian supermarket chain Loblaw developed President's Choice brand products to sell exclusively in its stores.The products were so popular the supermarket chain agreed to allow non-competitive retailers in other countries to use the President's Choice brand in exchange for paying a fee.By selling its legally protected brand name to another retailer to use for a period of time,Loblaw has engaged in ________.

A) copyright infringement
B) trademarking
C) market franchising
D) piggybacking
E) licensing