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    Exam 7: Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management
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    With a ________ Marketing Strategy,products and the Messages About Them
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With a ________ Marketing Strategy,products and the Messages About Them

Question 120

Question 120

Multiple Choice

With a ________ marketing strategy,products and the messages about them are tailored to the individual customer.


A) differentiated
B) customised
C) concentrated
D) heterogeneous
E) fragmented

Correct Answer:

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