The First Step in One-To-One Marketing Is for a Company

Multiple Choice

The first step in one-to-one marketing is for a company to ________.

A) identify customers and get to know them in as much detail as possible
B) rank its customers in terms of sales volume
C) identify types of transactions and determine which will be abandoned
D) train its employees in CRM methodology
E) determine which aspect of the product will be customised to meet the individual needs of its customers