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    Exam 5: Consumer Behaviour: How and Why We Buy
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    Ruth Loves to Bake Homemade Breads,cakes,and Pastries,but She Will Only
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Ruth Loves to Bake Homemade Breads,cakes,and Pastries,but She Will Only

Question 107

Question 107

Multiple Choice

Ruth loves to bake homemade breads,cakes,and pastries,but she will only use Woolworths Home Brand flour,Ruth's brand loyalty is a type of ________.


A) buying plan
B) synergistic criterion
C) analogy
D) core competency
E) heuristic

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