Which of the Following Statements About Marketing's Role in the Company

Multiple Choice

Which of the following statements about marketing's role in the company is not true?

A) In some companies,marketing is an afterthought.
B) In large companies,the chief marketing officer is usually at the top of the organisational hierarchy.
C) When the chief executive officer comes from marketing,companies tend to be more marketing oriented.
D) Sometimes companies use the term marketing when they mean advertising and sales.
E) In small organisations,there is never anyone specifically designated as the marketing person.