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    Marketing Real People Real Choices Study Set 2
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    Exam 1: Welcome to the World of Marketing: Creating and Delivering Value
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    A ________ Is a Desire for a Particular Product That
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A ________ Is a Desire for a Particular Product That

Question 113

Question 113

Multiple Choice

A ________ is a desire for a particular product that can be culturally and socially influenced.


A) want
B) need
C) benefit
D) value
E) demand

Correct Answer:

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