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    Marketing Real People Real Choices Study Set 2
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    Exam 1: Welcome to the World of Marketing: Creating and Delivering Value
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    Explain How Marketers Make Use of Popular Culture and Myths,and
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Explain How Marketers Make Use of Popular Culture and Myths,and

Question 49

Question 49

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Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.

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