Multiple Choice
The second step in developing a competitive advantage is to turn a distinctive competency into a ________,one that is ________ to customers.
A) service; important
B) differential benefit; important
C) need; differential
D) popular culture; salient
E) demand; significant
Correct Answer:
Verified
Correct Answer:
Verified
Q87: A television advertisement for a particular brand
Q88: The promotion element of the marketing mix
Q89: Barbara bases her shopping on the theory
Q90: _ provide reasons for customers to pay
Q91: Can stakeholders be consumers and can consumers
Q93: An article about the Morning Dove Spa
Q94: The _ element of the marketing mix
Q95: Servicing the product or customer is not
Q96: The _ maintains that marketers must satisfy
Q97: How has the internet facilitated the implementation