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When It's Done Right,________ Is a Decision ________ in Which

Question 56

Multiple Choice

When it's done right,________ is a decision ________ in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.


A) marketing; process
B) e-commerce; situation
C) a differential benefit; making stage
D) popular culture; process
E) a product orientation; position

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