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    Marketing Real People Real Choices Study Set 2
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    Exam 1: Welcome to the World of Marketing: Creating and Delivering Value
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    A ________ Consists of All Possible Customers in a Market,regardless
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A ________ Consists of All Possible Customers in a Market,regardless

Question 86

Question 86

Multiple Choice

A ________ consists of all possible customers in a market,regardless of the differences in their specific needs and wants.


A) popular culture
B) marketing mix
C) marketing concept
D) value chain
E) mass market

Correct Answer:

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