Which of These Statements About Mass Marketing Is True

Multiple Choice

Which of these statements about mass marketing is true?

A) Movie production and distribution companies typically use mass marketing strategies.
B) A mass marketing strategy is always preferable to a target marketing strategy.
C) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
D) The success of any organisation's marketing efforts depends only on its ability to engage in mass marketing.
E) Mass marketing can be cost-effective.