Essay
Identify the 4Ps in the following description: Ice Cream Nation markets 23 different varieties of ice cream in half-litre and one litre tubs at supermarkets in Australia and New Zealand.The half-litre tub sells for $2.95 and the larger size sells for $4.95.Periodically,Ice Cream Nation sets up stands in supermarkets to provide customers with free samples and gives them coupons for 50¢ off the one-litre tubs.Ice Cream Nation has just won a 'Clean Green' award for its environmentally friendly policies.
How might the 4Ps be changed to specifically appeal to children under the age of 8?
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