Question 1

Use the ____________ method to write text to a web page.

Accepted Answer

A)   document.write() 
B)   document.code() 
C)   document.text() 
D)   document.new()  A

Question 2

Information about which keywords are bringing visitors to your website can be found in the _______.

Accepted Answer

A)   web position log
B)   website log
C)   search engine file
D)   None of the above C

Question 3

Select the true statement from those listed below.

Accepted Answer

A)    tags are used to contain JavaScript statements
B)    tags can be placed in both the header and the body section of a web page
C)    tags are read by the browser
D)   All of the statements above are true D

Question 4

_____ XML Sitemap is an XML file that is used by search engines but is not accessed by your web page visitors.

Accepted Answer

A) True 
 B)False

Question 5

Click thru rate (CTR) is the

Accepted Answer

A)   ratio of the number of times an ad is clicked to the number of times it is viewed.
B)   the rate you pay for each time a visitor clicks on your ad
C)   the rate you pay for each time a visitor clicks on your ad and makes a purchase
D)   the number of new visitors to your site each day

Question 6

Select the valid JavaScript variable name below:

Accepted Answer

A)   prompt
B)   myName
C)   my Name
D)   visitor'sName

Question 7

When using jQuery, what is used to determine when the web page's DOM has been fully loaded by the browser?

Accepted Answer

A)   $(document) .onload() 
B)   $(document) .ready() 
C)   $(html) .loaded() 
D)   $(document) .load()

Question 8

A function can ______ a value to indicate success or failure.

Accepted Answer

A)   pass
B)   set
C)   return
D)   none of the above

Question 9

__________ are the most popular method used by visitors to find web sites.

Accepted Answer

A)   banner ads
B)   hearing about web sites on TV
C)   search engines
D)   personal recommendations

Question 10

Search indexes are different from search engines because:

Accepted Answer

A)   Search engines are larger
B)   Search indexes have a human being review your web site
C)   Search engines are easier to use
D)   None of the above.

Question 11

A rating determined by a search engine based on the number of links to a particular site and the qualities of those links is called ________.

Accepted Answer

A)   link checking
B)   reciprocal linking
C)   link popularity
D)   None of the above

Question 12

jQuery is

Accepted Answer

A)   an application developed by Microsoft
B)   a free open-source JavaScript library
C)   an application developed by Adobe
D)   none of the above

Question 13

A _____ is an action that can be performed with an object.

Accepted Answer

A)   property
B)   method
C)   variable
D)   function

Question 14

The first step in submitting your web site to search engines and search directories is to

Accepted Answer

A)   join an affiliate program
B)   visit the search engine and submit your web site
C)   prepare your pages for search engines by adding keyword and description meta tags to your pages
D)   none of the above

Question 15

The price you are charged if you sign up for a paid sponsor or ad program and a visitor clicks on a link to your website.

Accepted Answer

A)   CPL
B)   CTR
C)   CPM
D)   CPC

Question 16

The _______________property can set the background color of the document.

Accepted Answer

A)   document.background
B)   document.bgcolor
C)   document.color
D)   document.backgroundcolor

Question 17

The ability to keep web page visitors at your site is called _______.

Accepted Answer

A)   link popularity
B)   stickiness
C)   attention
D)   None of the above

Question 18

Uses for meta tags include:

Accepted Answer

A)   to indicate that a web page should not be indexed
B)   to indicate the character encoding for a web page
C)   to indicate a description of a website
D)   all of the above

Question 19

The term _________________ refers to configuring a web page so that it can be easily linked to from social bookmarking and social networking sites.

Accepted Answer

A)   search engine optimization
B)   social media optimization
C)   Web analytics
D)   search engine results page

Question 20

JavaScript can be described as:

Accepted Answer

A)   an object-oriented scripting language
B)   an easy form of Java
C)   a language created by Microsoft
D)   none of the above

Exam 13: Web Promotion & A Brief Look at Javascript and Jquery