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In the Movement from a "Service to an Experience Economy

Question 11

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In the movement from a "service to an experience economy" within tourism, which of the following implications is the most important?


A) In such an economy, it will be important to ensure that tourists are provided with consumer protection legislation that guarantees they recover what they have paid for.
B) In such an economy, consumers are seeking a quality experience from an investment of their time and money.
C) In such an economy, there is a changing relationship between hosts and guests. People are seeking genuine experiences rather than staged ones.
D) In such an economy, because people will have great difficulty in assessing value for money received from an experience, effective promotion will be more important than ever.
E) b and c

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