Grand Metropolitan Is a Consumer Foods Company Headquartered in the United

Multiple Choice

Grand Metropolitan is a consumer foods company headquartered in the United Kingdom.It has followed the common practice in the U.K.of treating expenditures on product development, quality control, and advertising as an expense each year.Grand Metropolitan has now decided to recognize the full value of its brand names as an asset on the balance sheet as of September 30, Year 6.To keep the balance sheet in balance and in accordance with U.K.practice, Grand Metropolitan will likely

A) decrease some other asset.
B) increase a current liability.
C) increase a noncurrent liability.
D) increase shareholders' equity.
E) decrease shareholders' equity.