As the First Step in the Strategic Planning Process, Delta

Multiple Choice

As the first step in the strategic planning process, Delta Corp. identifies its intentions and aims. It conducts a SWOT analysis to identify its internal strengths and weaknesses and external threats and opportunities. It then develops objectives. What is the next step Delta should take in this process?

A) It should assess its competitive position.
B) It should identify ways to differentiate itself from its competitors.
C) It should evaluate the results and modify its strategies as necessary.
D) It should benchmark its competitors' strategies.