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Micord,an Automobile Manufacturer,is Running Ads Emphasizing That It Offers Longer

Question 135

Multiple Choice

Micord,an automobile manufacturer,is running ads emphasizing that it offers longer warranties than other automobile companies.This is an example of which of the following promotional strategy objectives?


A) Accentuating the product's value
B) Providing information
C) Stabilizing sales
D) Differentiating the product

Correct Answer:

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