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    Contemporary Business Study Set 2
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    Exam 1: The Changing Face of Business
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    The Business Philosophy That Advocates Determining What Consumers Want and Need
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The Business Philosophy That Advocates Determining What Consumers Want and Need

Question 68

Question 68

Multiple Choice

The business philosophy that advocates determining what consumers want and need, and then designing products to satisfy those needs, is known as ______.


A) consumer orientation
B) the self-sufficiency concept
C) the work ethic
D) the production concept

Correct Answer:

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