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The Coca-Cola Company Designs Its Ads Around the World to Emphasize

Question 118

Multiple Choice

The Coca-Cola Company designs its ads around the world to emphasize a common theme. These ads are adapted only slightly for local markets. Coca-Cola is using which of the following strategies in its international operations?


A) host country strategy
B) global strategy
C) multidomestic strategy
D) uniform pricing strategy

Correct Answer:

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