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Tabitha Is a Research Specialist in a Marketing Division

Question 52

Multiple Choice

Tabitha is a research specialist in a marketing division. She is working on a project that involves searching through customer files to detect spending patterns or trends that her company could target to increase sales. Tabitha is ______.


A) developing a value-added database
B) segmenting and correlating the data files
C) doing environmental scanning
D) data mining

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